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mercoledì 12 maggio 2010 |
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Un interessante articolo sull'uso di PR and lobbying da parte di BP (tratto da Politico) BP launches lobby and PR blitz
By: Jake Sherman BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations, defending the company’s response to the massive Gulf oil spill while remaining vague over what caused the accident.
In a wide-ranging roundtable with reporters Monday, David Nagel, the company’s executive vice president and top lobbyist, twice dodged a question about whether Capitol Hill investigations serve as a distraction for the shaky efforts to clean up the thousands of barrels of oil spilling into open water each day.
“We’re working to prepare for these but it’s not — we have lots and lots of people,” Nagel said. “We’ve got everybody working in the field that we need working in the field. We’ve got some extra folks working on it helping to answer these questions.”
BP, he said, is “absolutely focused on the response” and is trying to mitigate environmental and economic damage. “At the same time we want to be fully transparent and cooperate fully with the government,” Nagel said.
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Eapc and Emotions in Politics |
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martedì 11 maggio 2010 |
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Si è conclusa la XV Conferenza dell'Associazione Europea dei Consulenti Politici che ha visto la partecipazione di consulenti provenienti da 23 Paesi. Il ruolo delle emozioni in politica è stato analizzato da diversi punti di vista e tra i numerosi speaker ricordiamo la presenza di George Lakoff. Sperando di fare cosa gradita pubblichiamo un intervento del presidente uscente della EAPC, Christoph Hofinger, che è stato pubblicato nel numero di marzo di Politics Magazine. Messages For The Amygdala
The conventional wisdom of political practitioners has now been proven by neuroscientists: Campaigns only work if they can trigger emotions.
Successful campaigners knew it all along. Austrian chancellor Bruno Kreisky always had three topics prepared to convince Austrian voters: “One for the pocketbook, one for the head and one for the heart.” Those political instincts are now proven right by the enormous progress made in recent years in the field of neuroscience, which shows the part of the brain that we mistakenly call the “heart” ultimately plays a part in all human decision-making.
Contemporary research localizes the place where emotional decision-making takes place. It’s not in the chest but in brain areas like the limbic system. Just how important these emotional centers of the brain are for our decisions is revealed in a dramatic way in cases where those systems do not work properly (as a result of an injury or a disease). The neuroscientist Antonio Damasio documents the case of a patient with a normal IQ who was not able to make even simple decisions such as setting an appointment. The process of rational deliberation never came to an end, because at no point did he ever feel, “This is what I want!” Hence, it can be assumed that also decisions to support a political party or to buy a certain product cannot be made without the ancient emotional parts of our brain.
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giovedì 06 maggio 2010 |
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Questo mese Aicop da il benvenuto a due nuovi soci associati: Andrea Santangelo e Andrea Di Centa. |
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